GET YOUR BANANA INKED
client: Contact Monkey
year: 2023
type: event activation
Contact Monkey collaborated with LP/AD to shake up the normal, boring conference swag for IABC 2023 in Toronto. We invited 3 tattoo artists to ink real bananas with food safe dye to give away to passers by and boosted their event com. goal by 3%.
THE 2 PERCENT
client: Geneva Centre for Autism
year: 2023
type: digital, OOH
For autism acceptance month 2023, GCA wanted to build on awareness into acceptance, and towards advocacy. LP/AD worked to craft the messaging and develop key visuals for the campaign centered around the idea: You may be aware of autism, but do you know how to be a better neighbour, friend, coworker, or passerby to someone with autism?
TPL OPENS DOORS
client: Toronto Public Library
year: 2022
type: digital, OOH, print
An awareness campaign that invites Torontonians back to their branches, and (re)introduces them to all the opportunities, services, supports and experiences that help them read, learn, create and connect.
FIOL x THE MORNING AFTER
client: FIOL Prosecco
year: 2022
type: event activation, digital
As part of winter holiday push, FIOL was partnering with Toronto-based restaurant The Morning After to delight its guests and encourage product trial. LP/AD developed all promo materials and led the activation. We worked with the restaurant owner to develop a special bubbly brunch menu with FIOL pairings and worked on the promo mechanics.
STRESS TESTING AI
client: Sonderly
year: 2022
type: digital, OOH
To bring attention to teacher stress & burnout, we used AI to imagine keywords & phrases, submitted by teachers, that represent their feelings about their classrooms. We created over 30 images & used them to poster the walls outside of school locations across Toronto.
